Endhiran has collected a never-before Rs 200 crore

Endhiran/ Robot has had a net collection of Rs 200-225 crore worldwide since its release on October 1, which is nearly double of Dabangg and is still going strong. It collected Rs. 150 crore with an approximate Rs 50 crore in other South centres while the dubbed version has made Rs 15 crore in India

- Arun

Endhiran Box Office Collection

In the opening weekend, all the three versions of Robot have together collected 95 Crore rupees (21 million dollars), the highest-ever in India...

In UK, Endhiran earned a sum of GBP 295,148 (2,07,92,772 Cr INR) with a per screen collections of GBP 9,838 and thus making it the number 1 movie of the weekend in the UK.

So Rajini Fans we are all set to break multiple records.

- Arun

SUN Stock to Be Watched... Endhiran Conservative Estimate

I was wondering on how much Endhiran can make at the end of one week. Can it beat India's highest grosser movies like 3 Idiots or Gajini (Hindi).

Just did a quick math and I was shocked with the numbers that came up:
Its a conservative estimate:
2000 Theaters (across the globe) x 5 shows (avg, I know there are 45 shows a day at Mayajaal) x 200 Seats (this could be as high as 2000 in some multiplex) x 10 (Oct 1 to Oct 10, I am including 2 week ends as the craze will be high) x Rs 150 (very very conservative here) = Rs 300,00,00,000 (most conservative number that I can arrive at) - For people who are weak with Zeros its 3oo Cr in 10 days, which is the "Lowest That this movie can make in 10 days". I am sure to hear three this number from the Management in few days.

One more perpective to this is: 2000 x 5 x 200 x 10 = 2 Cr, again a conservative number. This shows the number of people watching the movie in theater. Compare this with overall Population of TamilNadu, which is 7 Cr. I know the audience that I am talking about are not just the people who are in TamilNadu now but I still thought its worth comparing.

With overseas evenues, music sales, satelite rights etc... the movie can surely cross Rs 600 Cr or more. If so I think "SUN TV" stock needs to be tracked closely. SUN will double its revenue Y-o-Y just on this movie. I think they will make for all the poor performances of their other movies with Vijay and Nakul that Sun pictures had.

Buying Mobile in India....Micromax.. Next Nokia

When I decided to look into some of the options to buy a mobile for myself, I had lots of options that were confusing me with the influx of players like Micromax, Intex, i-mate, Lava, Karbonn, Ray, Videocon, etc. all competing on lower price points, apart from the usuals Nokia, Samsung etc. I am not considering Sony and LG here as I think they have lost out to Indian players over the last few years. Thought there were som many of them I felt Micromax as an exception that seem to have started on the road to a predefined product and market strategy.

During the search for the Micromax product review, I wanted to dig deep to understand what has been happening to the market shares of the leading players in the market. Here are few interesting facts:

- Nokia's market share is now down to 50% from its earlier share of close to 57% in 2008

- LG's Mobile Division (Electronics) CEO has resigned as he has not been able to increase mobile phones market share. The share in India for LG is now as low as 4%

- Most interestingly Micromax now has 10% market share. The search showed this and I wish its true.

I never expected that Micromax could be our Answer to Blackberry. I infact want to try Micromax now to understand the performance difference between Blackberry and Micromax. I was never very happy with BlackBerry Perl which I currently have, except for some attitude that I get to show ;)

They have mobiles for all segments and soon they will make it a habit for Indian Consumers to have dual sim in their mobile. An emerging player has brought in multiple features that a Blackberry and Sony (Business and Multimedia features) combination will have at a price which is one third the price of these products.

Infact there is no compromise on the look and feel of the product. I liked the portfolio in their site http://www.micromaxinfo.com/. Good mix for an emerging player from simple mobiles to very high-end ones and I dont see any of these products priced more that Rs 15000.

But, is it sustainable? Nokia 1100, created a revolution in India and the product stood to the expectations of the people as Consumers were happy to use the product for nearly 3 to 5 years. Can Micromax meet the expectations of Indian Consumers? Will they be able to innovate with new products every year?

I am waiting to see this... All the best Micromax